It's Not OK

Following the success of the initial campaign, MSD received a lot of stories from women who have come out of violent relationships, husbands who have struggled with violence, even children who’s parents were violent.

Our brief was to deliver a website that helped tell these stories. We used video clips, typographic visuals and Q&A’s to bring these otherwise untold stories to the public, helping victims see they are not alone and that there is a way out.

A serious topic and a satisfying result.

CLIENT: Ministry of Social Development
AGENCY: Origin Design