The objective was to raise awareness around planting by rivers and the impact on our waterways. Our strategy was to target kids and their parents (largely farmers).
The approach engaged the kids with something quite cheeky – the sort of thing the children would get excited about and want to show Mum and Dad. What kid can avoid a big red button labeled 'moo poo'?
CLIENT: Puke Ariki Museum
AGENCY: Insight Creative