Although a Crown Research Institute, ESR were required to make the be more commercially viable. This meant positioning themselves differently in the domestic market, as well as extending their presence internationally. They needed to look big and international so they could talk to potential clients like the US military and the worlds biggest science and research labs.
The result was a complete rebrand which required internal staff to think about what they do in quite a different way.
CLIENT: Environmental Science and Research
AGENCY: Insight Creative