Following a privacy breach, the Earthquake Commission (EQC) introduced revised internal processes to avoid a repeat situation. We were asked to develop an internal campaign to keep the issue top of mind and remind staff of the new procedures.
In an environment swamped with information we looked to humour for cut through. The main focus was a series of posters where staff used the intranet to submit copy. This provided a unique engagement which employees carried further by simply photographing and editing the posters themselves.
CLIENT: Earthquake Commission
AGENCY: Insight Creative