(EQC) asked us to create an ‘umbrella’ brand and internal campaign around a series of organisational development initiatives linked to wellbeing for EQC staff.
The visual language developed for this initiative has a distinctive look with graphics and colour treatment that stand out and are instantly recognisable. Messages are succinct, and rather than talk at people they are designed to engage using an informal and colloquial tone.
CLIENT: Earthquake Commission
AGENCY: Insight Creative